The Emirates Group, GE, and Etisalat Digital will reach out to universities, incubators, entrepreneurial centres, and co-working spaces to seek out talented teams that are passionate about this challenge and encourage them to submit their ideas. We will accept online submissions from 11 September 2017 – 6 January 2018, and will judge ideas based on creativity, innovation, feasibility, and scalability.
We will then select the top 20 teams to be enrolled in an intensive two-week boot camp that will train them through workshops on design thinking, financial modelling, marketing, and building an investor pitch. The culmination of these two weeks will be a pitch day, during which four teams will be chosen as winners.
Winners will receive a cash prize of up to AED 50,000, to be distributed at key milestones, and will be enrolled in Intelak. The incubator, located in the heart of Dubai’s innovation ecosystem – DTEC – will be a three month programme. It will consist of structured modules, mentorship, and office hours to support the continued development of each team’s winning idea. It is important to note that the teams will retain copyright of their ideas.