The focus of the idea should be on improving the travel experience. We are looking for innovative ideas that make travel simpler, better, or more exciting – for you and for others. Think about a specific travel moment, and then re-imagine it.

This competition is open to up to 5 team members. We are targeting university students and early-stage startups, but any team up to 5 members with a brilliant idea is welcome to apply. The group should be able to independently deliver a Minimum Viable Product (MVP), and we suggest putting together a well-rounded team with members bringing different strengths and areas of expertise.

Simply complete the submission form with the following details:

  • Information about the team, including roles and responsibilities for each member, nationality, and educational details.
  • A detailed description of the travel moment you want to re-imagine, and why you chose that moment.
  • A summary of your idea for that travel moment. You can also upload images, a URL to a video, or other supporting documentation to enhance or explain your idea.

The teams selected for the incubation program will each receive a cash prize of up to AED 50,000, which will be distributed at key milestones, and will be enrolled in the Intelak Incubator program. They will gain exclusive access to mentoring and training workshops and co-working space at DTEC whilst enrolled on the incubator (Feb to May 2018).

At the conclusion of the program, the winning teams will be given the opportunity to pitch their ideas to Angel Investors and Venture Capitalists for potential further collaboration or even investment. They may also have co-creation or employment opportunities with the Emirates Group, GE, or Dubai Tourism.


Entries will be evaluated by a panel of at least three (3) judges comprised of top leadership at the Emirates Group, GE, and Dubai Tourism. Entries will be evaluated based on compliance with Entry Criteria Guidelines as well as upon a combination of the below Judging Criteria.

  • The Idea Criteria: Entries will be judged on four elements: creativity, innovation, feasibility, and scalability. All entries must be related to a travel moment, and discuss in detail your rationale behind your idea. The idea can be hardware, software, or anything in between.
  • Does your team have the background knowledge to successfully deliver on your idea? For example, if the solution involves software, does your team have a developer?
  • Extra points will be awarded to a team that is well-balanced and can execute on the idea they’ve set forth with the talent dispersion on the team.

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